Program Archive 2020

Cultura e Salute. Connected to shorten distances

A discussion on culture during Covid-19 to compare and analyze lessons learned from the emergency. A focus on the boost of digital cultural production and use during the lockdown, as well as on the ongoing transformations in cultural policy, in the supply and demand of culture, and in the evolution of artistic research.

Event promoted by the City of Lugano, IBSA Foundation, in collaboration with L*3, SUPSI and LAC edu.


  • Moderators 
    Luigi Di Corato, Director of the Cultural Division of the City of Lugano and Silvia Misiti, Director of IBSA Foundation 
  • Introduction 
    Luigi Di Corato, Director of the Cultural Division of the City of Lugano 
  • Manifesto for a Modern Cultural Policy - For culture to work as a strategic agent of transformation.
    Philippe Kern,
    Founder and Managing Director of KEA European Affairs 
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    View the pdf
  • The future of cultural engagement. 
    Anne Torreggiani, Chief Executive of The Audience Agency and Co-Director of the Centre for Cultural Value 
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  • Digital transformation in the cultural sector: lessons learned between need, curiosity and resistance. 
    Philippe Bischof, Director of the Swiss Arts Council Pro Helvetia 
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  • Q&A 
  • Conclusion 
    Catterina Seia, Vice-President of the Fitzcarraldo Foundation, Founder of the Cultural Welfare Center and Member of the Advisory Board of the IBSA Foundation

The event was free and open to all. 

Philippe Bischof

Director of the Swiss Arts Council Pro Helvetia

Philippe Bischof began his career as an assistant stage director at Theater Basel, and subsequently worked as director and dramaturge both at theatre institutions and in the independent theatre scene. From 2008 to 2011 he built up the cultural center Südpol in Lucerne, working both as Manager and Art Director and established the center as a nationally and internationally successful platform. Since 2011 Philippe Bischof has been Head of Cultural Affairs in the Canton of Basel-Stadt and thus responsible for the canton’s entire cultural promotion activities as well as for institutions and functions including the cantonal museums, archives and on-site archaeological research. He has been Chairman of the cantonal culture ministers’ conference and Director of Pro Helvetia since 1 November 2017.

Philippe Kern

Founder and Managing Director of KEA European Affairs

Philippe Kern is a specialist in culture economics, copyright, antitrust and trade law, an internationally recognized leader in the world of entertainment, culture, sport and digital technology. He has been involved as an initiator or scientific coordinator of various high-profile European projects and studies in the field of creative entrepreneurship, art and science or artistic interventions. Kern is the founder of IMPALA - the association of independent music companies. He is expert adviser to the European Union, the Council of Europe, WIPO, the European Investment fund (EIF), Eurocities as well as numerous public authorities. Kern is chairman of  b.creative, he is the former Director of Public and Legal Affairs of PolyGram (now Universal) and head of the IFPI Brussels office. 

Anne Torreggiani

Co-Director of the new Centre for Cultural Value

Anne is a specialist in audience strategy and research, trends and patterns of public engagement across arts and heritage. She has a special interest in the use of data and digital. She has devised numerous resources and leadership programmes and she is a regular commentator and speaker – including a column in Arts Professional. She continues to practice as a facilitator and adviser for a diverse range of cultural agencies, funders and organisations. She is also an experienced trustee having served on many steering groups and boards, currently of Tamasha. And is the Founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, increasing the reach, relevance and resilience of the sector.

Event details